
The Democrats are rarely wordsmiths, but they understand that plain people — i.e., most of us — understand plain words. Short words are good, Winston Churchill observed, and familiar words are better. Short, familiar words are best of all. Ronald Reagan knew this, which is why he was called the great communicator. Many Republicans, having inherited corporate genes, have never learned it.
This becomes crucial when there's a crisis, and nobody wants the further misery of trying to figure out inside-the-Beltway terms of art, when congressmen speak of the CBO and OMB, the GDP and the AMB, and the politicians argue about whether a CR will satisfy the grunions at the EOB. FBI, GOP and maybe AFL-CIO are about all the alphabet soup that most Americans can digest.
Facts, the wise man said, can't speak for themselves and depend on someone else to distort them. In the current crisis, President Obama and the Democrats have the media at their back, as they nearly always do. The Associated Press reported this week that its national poll finds that Mr. Obama's approval rating has fallen deeper into Jimmy Carter country, with only 37 percent of Americans say he's doing OK. The Associated Press, once the gold standard for neutrality and reliability, reported this under the headline: "Poll: GOP Gets the Blame in Shutdown." The prevalence of such bait-and-switch journalism is why the Republican leaders must do more than rant, rave and scold. If they hope to succeed, they must agree on a clear and easily understood goal — and learn how to talk about it.
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