Watch what they do: Jonathan Alter’s recent book
The Center Holds
recounts President Obama’s attempt to mobilize Latino voters in 2012
after early focus groups were discouraging. They revealed that “Latinos
liked the president personally but didn’t think he was effective. … They
were largely unfamiliar with achievements like the auto bailout and the
health care bill …” How to respond? Not, it turns out, by talking about
immigration reform:
“The best way out of that hole was to
educate Latino voters about Obamacare, which was immensely popular when
Latinos learned the details. The pitch was much more direct than in
Obama’s English-language media. Certain families, the Spanish-language
ads said, “will receive economic help from the government to pay for
quality [health] insurance. If the election was partly about the role of government in America life, Chicago was betting that Latinos favored a big role.“
The bet was hugely successful, of course, which raises the question: Are Latino voters "natural Republicans," as we're often told ... or natural Californians? The answer
is pretty obvious
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