The deal was secured on September 9 between the Baltimore Ravens of the National Football League (NFL) and Maryland health officials. The White House has tried recruiting professional sports leagues—especially the NFL and the National Basketball Association (NBA)—to help promote the president’s healthcare law but they have declined.
In fact, the NFL confirmed months ago that it would not participate in the Obamacare public relations campaign, offering the media this written statement: “We have responded to the letters we received from members of Congress to inform them we currently have no plans to engage in this area and have had no substantive contact with the administration about [the health-care law’s] implementation.” Washington D.C.’s mainstream newspaper called it a “blow to the administration.”
But Maryland officials evidently appealed directly to the home team, announcing in early September that the Ravens would help market the state’s Obamacare exchange known as Maryland Health Connection. Both parties refused to offer specifics when the deal was initiated and Judicial Watch filed a Maryland Public Information Act request for details.
In a “Sponsorship Agreement” between the Maryland Health Connection and the Ravens, the state will pay the Super Bowl champs $130,000 to push Obamacare on television, radio, the team’s official website, its newsletter and in social media.
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