
Part of getting that "complete picture," Clyburn argued, was determining what women and minorities most "need" from media reporting. And if they aren't getting it from the existing media structure -- well, that's why things should change. That's where the CIN study came in. "We are especially interested in whether the critical information needs of all Americans are being met," Clyburn said in February 2012. "Does limited participation in the communications industry by women and minorities have an impact on whether all Americans have their critical information needs met? [The FCC] is committed to answering this question."
Clyburn argued the same thing still earlier, in December 2011. "The [FCC] needs more data," she said then. "The factual information that the Commission currently has is incomplete if developing policies to promote greater female and minority ownership is still a priority."
From all appearances, Clyburn's goal was more minority ownership -- not a new Fairness Doctrine. In her July 2009 confirmation hearing, she said "the Fairness Doctrine should not be reinstated in any form, any way, shape or form." She added that, "The FCC, I believe, is not in the business of censoring speech or content on the basis of political views and opinions." But that did not mean she was not looking to change media content on the basis of her political views and opinions. She just advocated doing it by changing media ownership rather than overt Fairness Doctrine-style regulation.
To effect that change, Clyburn started with a method -- sending government contractors into newsrooms to question editors, reporters and other journalists on their decision-making -- that trampled all over First Amendment protections. Now, after the uproar, the FCC has put that study on hold and pledged not to question journalists. But Clyburn -- who herself co-owned a media outlet, an African-American newspaper in Charleston, for more than a dozen years -- will undoubtedly find another path toward her goal.
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