
The Department of Agriculture is spending $5 million for colleges to develop pilot “obesity prevention” programs, the agency said last week.
The majority of the funding will go to the University of Tennessee for its “Get Fruved” study. “The term ‘fruved’ alludes to fruits and vegetables,” the school explained on its website.
The project is a “peer-led, train-the-trainer social marketing intervention to increase fruit and vegetable intake and prevent childhood obesity,” the USDA said in a press release on March 12.
Led by Sarah Colby, an assistant professor of nutrition, 1,000 University of Tennessee students will create “interventions,” which may include “gardening on campus,” and “creating nights of dancing so students become more physically active.”
“It’s reaching the students where they are and where they want to be,” Colby said.
“Get Fruved” will begin in August, and eventually the college students will take their interventions to high schools.
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